Good strategic planning should be simplified, not simplistic. It should answer the questions: what are we selling, to whom and how do we beat the competition?

CloverQuest partners with you through the following five steps to accomplishing a simple, effective strategic plan. 

  • Identify objectives and determine the mission
  • Do business environmental scan-including market assessment and consumer Insights, trends and competition
  • Devise strategy including SWOT, market positioning, price, and distribution
  • Convert the strategy into a plan of action
  • Product positioning and commercialization
  • Digital Marketing solutions and inbound marketing plans 
  • Marketing communications and campaigns
  • Sales team training
  • Helping to assess, recruit and develop internal teams
  • Evaluate and modify- measure how close or far you are from objectives, track what works and change what doesn’t.
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