Good strategic planning should be simplified, not simplistic. It should answer the questions: what are we selling, to whom and how do we beat the competition?
CloverQuest partners with you through the following five steps to accomplishing a simple, effective strategic plan.
- Identify objectives and determine the mission
- Do business environmental scan-including market assessment and consumer Insights, trends and competition
- Devise strategy including SWOT, market positioning, price, and distribution
- Convert the strategy into a plan of action
- Product positioning and commercialization
- Digital Marketing solutions and inbound marketing plans
- Marketing communications and campaigns
- Sales team training
- Helping to assess, recruit and develop internal teams
- Evaluate and modify- measure how close or far you are from objectives, track what works and change what doesn’t.